Julia M. Jonas examines stakeholder integration and its’ dynamics in the setting of service innovation in IT and manufacturing firms. Applying a service-dominant logic theory approach, the multiple case study research describes the implementation of stakeholder integration with its’ complexity and challenges. The case analysis provides evidence how stakeholder integration is embedded in service systems, how it is influenced by the surrounding service systems and how it can creat...
İçerik tablosu
The service-dominant logic perspective on service innovation in service systems.- Stakeholder integration in service innovation: a passive look from outside.- The man...
Yazar hakkında
Julia M. Jonas works as an innovation management researcher, project manager and lecturer at the University of Erlangen-Nuremberg. She received her Ph D in economic s...