Unravel the red thread that connects powerful branding to unwavering customer loyalty with LOYALNOMICS™: The Power of Branding. This book is a vital guide to understanding and harnessing the branding principles that help sell products and services over the long term. It reveals the intricate tapestry that robust brands weave, shares insights from industry titans, and offers practical, immediately applicable strategies and tools.
With LOYALNOMICS in hand, you’ll be equipped to:
• Transform your business into an enduring emblem of brand success.
• Build a brand attuned to human needs to significantly elevate sales and profit margins.
• Master the five C’s of branding to unify your operations toward creating customer loyalty.
• Protect your brand from a volatile future, turning upheaval into opportunities for growth and loyalty.
LOYALNOMICS: The Power of Branding is the key to discovering how to bind your products and services to your customers’ heartstrings and ensure their loyalty. In the cutthroat arena of modern business, it’s an indispensable ally. Seize the moment to reinforce your brand’s voice, promise, and magic. Don’t delay; start fortifying your brand now.
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Kim is a seasoned branding expert with a three-decade journey traversing Fortune 500 strategies, brings a unique and revolutionary perspective to the realm of branding. His expertise, honed across diverse sectors such as retail, agriculture, pharmaceuticals, petroleum, airlines, fast food, telecommunications, and automotive, is complemented by his commitment to nurturing the next generation of branding virtuosos. His second book, Loyalnomics: The Power of Branding, builds on the success of his award-winning debut, Branding Queens, and continues exploring the art and science of branding. Kim’s narrative extends beyond the boardroom, offering readers an in-depth understanding of how effective branding shapes empires and drives profitable sales.
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