Yazar: Lasse Torkkeli

This book illustrates the impact of increasingly prominent global phenomena, such as digitalisation and climate change, on the international activities of both small and large multinationals. As it h …

The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are …

The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are …