Yazar: Leslie de Chernatony

Seeing the world”s biggest brands gain ground over the world”s markets, you can”t deny that the 25, 000 students in the UK studying marketing will never understand their subject without knowing ho …

Seeing the world”s biggest brands gain ground over the world”s markets, you can”t deny that the 25, 000 students in the UK studying marketing will never understand their subject without knowing ho …

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbo …

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbo …