This book produces a comprehensive introduction to business strategy. The purpose is to help managers and students who aim to be managers develop their awareness and understanding of business strategy.
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Dr Luke Ike is a lecturer and management consultant. He obtained his MSc degree in Business Administration from the University of Innsbruck, Austria Europe, and Ph D degree in Business Administration from the University of Economics and Business Administration Vienna, Austria Europe. He completed post graduate studies in Ethnic and Minority Small Business Management at the London Guildhall University, United Kingdom, (now London Metropolitan University). He also obtained Post Graduate Certificate in Education (PGCE) from University of Greenwich, London, United Kingdom. Dr Luke Ike is the founder and CEO of COLNNECT Ltd –Centre for Education, Management Studies and Consultancy, London, United Kingdom. He is also the author of many classic business textbooks such as – Management (Principles & Practices), Risk Management & Captive Insurance, International Management (Principles & Practices), International Business (Environments & Operations), and Strategic Management (Concepts & Techniques).
Contact E-mail: [email protected]
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