Yazar: Marian Beise

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Some countries are earlier than others in the development and introduction of environmental innovations. Often, the leadership in technological development is accompanied by a leadership in environme …

1. 1 Summary This thesis intends to answer three questions: First, what is a lead market; second, what constitutes a lead market, and third, how companies can harness lead markets to generate global …

Die ‘Globalisierung’ ist in der wissenschaftlichen, politischen und öffentlichen Debatte in aller Munde. Ausmaß und Dynamik der Internationalisierung von Forschung und Entwicklung sind aber je nach d …