The Web changes how people use content; not just content on the Web, but all content. If your content is not easy to find and immediately helpful, readers will move on almost at once. We are all children of the Web, and we come to any information system, including product documentation, looking for the search box and expecting every search to work like Google. There is no first, last, previous, next, up, or back anymore. Every Page is Page One.
In this ground-breaking book, Mark Baker looks beyond the usual advice on writing for the Web, and beyond the idea of topic-based writing merely as an aid to efficiency and reuse, to explore how readers really use information in the age of the Web and to lay out an approach to planning, creating, managing, and organizing topic-based documentation that really works for the reader.
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Mark Baker is the author of Structured Writing: Rhetoric and Process as well as other books on content and content technologies and dozens of articles on technical communication, content strategy, and structured writing.Mark practiced and implemented structured writing from the SGML days and gave his first paper on topic-based authoring at SGML 95, under the title “Component Based Information Development.” His positions included Manager of Information Engineering Methods at Nortel and Director of Communications for SGML pioneer Omni Mark Technologies.Now retired from technical communication, and, writing as G. M. Baker, he seeks to revive the serious popular novel, the kind of story that finds the truth of the human condition in action, adventure, romance, and even magic. He is the author of the historical novel series Cuthbert’s People (The Wistful and the Good, St. Agnes and the Selkie, The Needle of Avocation) and the literary fairy-tale Lady Isabel and the Elf Knight. He writes the newsletter, Stories All the Way Down, which examines serious popular fiction in theory and practice.
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