Mark Peterson 
Sustainable Marketing [EPUB ebook] 
A Holistic Approach

Destek

Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit companies, stakeholders and society.

With an issue-based approach that dissects the interplay between marketing and society, the author encourages readers to critically engage with the changing nature of markets; how companies can adapt to sustai...

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€69.99
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İçerik tablosu

Part I: Macromarketing for Sustainable Marketing
Chapter 1: 21st Century Micro and Macro Issues
Chapter 2: Marketing and Society
Chapter 3: Stakeholders in Marketing
...

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Yazar hakkında

Dr Mark Peterson is Professor of Marketing and Sustainable Business Practices at the University of Wyoming College of Business. He teaches sustainable business practi...

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Dil İngilizce ● Biçim EPUB ● Sayfalar 440 ● ISBN 9781529769272 ● Dosya boyutu 12.2 MB ● Yayımcı SAGE Publications ● Kent London ● Ülke GB ● Yayınlanan 2021 ● Baskı 1 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 8061853 ● Kopya koruma Adobe DRM
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