Markus Kreutzer & Erwin Hettich 
Business Ecosystems [PDF ebook] 
Strategizing in a Connected World

1. Business ecosystems: The new normal.- 2. Foundations of ecosystems.- 3. Ecosystem archetypes.- 4. Design, set-up, and growth of successful ecosystems.- 5. The dual path: Ecosystem orchestration and participation.- 6. Ecosystem management within the firm.- 7. Navigating ecosystem success.- 8. The future of the ecosystem (r)evolution.

Markus Kreutzer is a Professor of Strategic and International Management at EBS Universität in Germany. Prof. Kreutzer’s research and teaching revolve around inter-organizational strategy making (including ecosystems), sustainable organizational growth, organizational control, strategic renewal and adaptation, and business model innovation. Prof. Kreutzer served as the Dean of EBS Business School from 2017 to 2019.
Erwin Hettich is an Assistant Professor of Strategy and Management and Head of the Strategy Lab at the University of St. Gallen (Switzerland). In the latter role, he integrates academic knowledge with entrepreneurship and strategic execution. He holds a doctorate from the University of St. Gallen and Harvard Business School (USA). Throughout his career, Prof. Hettich has held leadership roles across various sectors, focusing on strategy, venturing and building ecosystems. His current research explores the implications of machine intelligence for strategic management. He advises startups and established companies on strategy and business development. 
Pia Kerstin Neudert is a Project Leader at Commerz Business Consulting and an External Lecturer of Management studies at EBS Universität. Dr. Neudert completed a doctorate at EBS Universität in 2022. Dr. Neudert’s research focuses on ecosystems, particularly the interaction between new ventures and established firms, as well as ecosystem building. Before her Ph D studies, Dr. Neudert held various roles in commercial functions at the Lufthansa Group, including Senior Manager Joint Venture & Partner Sales, EMEA.