Straightforward advice on building and launching a mobile
marketing plan
Mobile communication is hot, and so is marketing on mobile
devices. Mobile Marketing For Dummies provides a clear and
easy path for creating, launching, and making the most of a mobile
marketing program. Designed for marketing professionals and other
business people who may have little experience with the medium, it
explains mobile marketing and how to convert a traditional
marketing plan to mobile. T...
İçerik tablosu
Introduction.
Part I: Getting Up to Speed on Mobile Marketing.
Chapter 1: Unveiling the Possibilities of Mobile Marketing.
Chapter 2: Mapping Out Your Mobile Marke...
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Michael Becker (Sunnyvale, CA) is a leading voice in the mobile world. He heads up the business development arm for i Loop Mobile, an industry-leading mobile marketin...