Yazar: Monika Engelen

Destek
Prof. Dr. Andreas Engelen holds the Chair of Business Administration, in particular Management, at Heinrich Heine University in Düsseldorf. In recent years, he has published several studies on entrepreneurial/innovation-oriented management in international and national journals.   Prof. Dr. Monika Engelen is Professor of Business Administration, especially Marketing, at the TH Köln. She worked for several years as a management consultant at Mc Kinsey & Co. and currently supervises start-up projects from idea generation to realisation as the entrepreneurship representative of her faculty.   Dr. Clara von Gagern did her doctorate as a research assistant at the Chair of Corporate Management on the topic of opportunity recognition. She advises companies on their (digital) strategies.




3 Ebooks tarafından Monika Engelen

Jan-Thomas Bachmann & Andreas Engelen: Corporate Entrepreneurship
Das Lehrbuch bietet einen umfassenden Einblick in die unternehmerische Gestaltung des Management in etablierten Unternehmen. Gekennzeichnet durch die Dimensionen Innovativität, Proaktivität und Risik …
PDF
Almanca
DRM
€25.71
Andreas Engelen & Monika Engelen: Opportunity Recognition
Das Lehrbuch beinhaltet eine umfassende Darstellung von Tools, mit deren Hilfe systematisch innovative Ideen für neues Unternehmenswachstum generiert werden können („Opportunities“). In der Praxis lä …
EPUB
Almanca
DRM
€28.29
Andreas Engelen & Clara von Gagern: Opportunity Recognition
The textbook contains a comprehensive presentation of tools that can be used to systematically generate innovative ideas for new business growth (‘opportunities’). In practice, it can be observed tha …
PDF
İngilizce
€96.29