This textbook offers an innovative approach to public speaking by employing the rhetorical canon as a means of constructing artful speech in a multi-mediated environment.By stressing how contemporary public speaking continues the classical art of persuasion, this book provides a foundation to guide students in constructing and delivering messages that address matters of concern and interest to their audience. This edition features contemporary as well as historical examples to highlight key concepts and show how rhetoric works in practice. It not only emphasizes the traditional skills of face-to-face oratory, but it also includes a chapter solely dedicated to highlighting the techniques and tactics of digital social influencing that adapts public speaking to online platforms. Each chapter includes speech excerpts, summaries, and exercises for review and retention.This textbook for courses in public speaking and rhetoric will particularly appeal to instructors wishing to foreground speaking as engaged citizens on public and political issues. Online resources include an instructor’s manual with discussion and test questions, video links, and sample materials.