As severe environmental degradation, breathtaking inequality, and increasing alienation push capitalism against its own contradictions, mythmaking has become as central to sustaining our economy as profitmaking.
Enter the new prophets of capital: Sheryl Sandberg touting the capitalist work ethic as the antidote to gender inequality; John Mackey promising that free markets will heal the planet; Oprah Winfrey urging us to find solutions to poverty and alienation within ourselves; and Bill and Melinda Gates offering the generosity of the 1 percent as the answer to a persistent, systemic inequality. The new prophets of capital buttress an exploitative system, even as the cracks grow more visible.
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Nicole Aschoff is the author of The New Prophets of Capital and an editor at Jacobin magazine. Her work has appeared in numerous outlets including The Guardian, The Nation, Al Jazeera, and Dissent magazine. She can be followed at nicoleaschoff.com and @Nicole Aschoff.
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