Yazar: Paul Grainge

From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on compan …

A wide-ranging introduction to film history, this anthology covers the history of film from 1895 to the present day. The book is arranged chronologically, and each chapter contains an introduction by …

From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on compan …

From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on compan …

From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Pr …

From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Pr …

A wide-ranging introduction to film history, this anthology covers the history of film from 1895 to the present day. The book is arranged chronologically, and each chapter contains an introduction by …

One of the first books to put memory at the centre of analysis when exploring the relationship between film culture and the past. Provides a sustained, interdisciplinary perspective on memory and fil …

TV and Cars offers a compelling lens on television in a mobile media era. Cars are vehicles for television, a fixture of the shows and ads that drive TV. In this original approach to contemporary tel …

TV and Cars offers a compelling lens on television in a mobile media era. Cars are vehicles for television, a fixture of the shows and ads that drive TV. In this original approach to contemporary tel …

Ephemeral Media explores the practices, strategies and textual forms helping producers negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in the television and new media …

As the first collection of new work on sound and cinema in over a decade, Lowering the Boom addresses the expanding field of film sound theory and its significance in rethinking historical models of …