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Payam Akbar & Stefan Hoffmann
Konsumentenverhalten [PDF ebook]
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Örtmek Payam Akbar & Stefan Hoffmann: Konsumentenverhalten (PDF)

Dieses Buch vermittelt die Grundlagen des Konsumentenverhaltens verständlich und in klarer Sprache. Warum ist der Einkaufswagen voller als geplant? Wieso will man unbedingt das neuste Smartphone? Die Autoren erklären zunächst, wie motivationale, emotionale und kognitive Prozesse das Verhalten des Konsumenten bestimmen. Danach zeigen sie, wie sich Konsumentengruppen in ihrem Verhalten unterscheiden und welche Rolle die soziale, physische und mediale Umwelt spielt.

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Dil Almanca ● Biçim PDF ● ISBN 9783658056285 ● Yayımcı Springer Fachmedien Wiesbaden ● Yayınlanan 2016 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 6391365 ● Kopya koruma Adobe DRM

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Payam Akbar Stefan Hoffmann

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