Schreiben mit System

Peter Stücheli-Herlach & Daniel Perrin

Peter Stücheli-Herlach & Daniel Perrin
Schreiben mit System [PDF ebook]
PR-Texte planen, entwerfen und verbessern

Destek

Örtmek Peter Stücheli-Herlach & Daniel Perrin: Schreiben mit System (PDF)

Das Schreiben prägt den Berufsalltag in der PR. Dieses Handbuch präsentiert theoretische Modelle und praktische Methoden für ein Schreiben mit System, das Chancen der medienkonvergenten Kommunikation nutzt und deren Risiken meidet. Spezialisten der anwendungsorientierten Kommunikationsforschung legen dar, wie PR-Texte auf die Bedürfnisse von Wirtschaft, Politik, Wissenschaft und Journalismus zugeschnitten werden können. Sie zeigen auf, wie Schreibstrategien und Schreibprozesse für die Unternehmens- und Produkte-PR, für Corporate Publishing und fürs World Wide Web, für rednerische Auftritte und den Mailverkehr gestaltet werden können. Instruktive Fallbeispiele, Checklisten und Weblinks gewährleisten den Praxisnutzen. Ein Glossar klärt die Begriffe und vermittelt einen Überblick.

€20.67

İçerik tablosu

Einleitung.- Schreiben für die PR in Wirtschaft, Wissenschaft, Politik und Medien.- Schreiben in besonderen Formen und Situationen.- Glossar.

Yazar hakkında

Dr. Peter Stücheli-Herlach ist Professor für Organisationskommunikation und Öffentlichkeit an der ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Dr. Daniel Perrin ist Professor für Angewandte Linguistik an der ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

Bu e-kitabı satın alın ve 1 tane daha ÜCRETSİZ kazanın!

Dil Almanca ● Biçim PDF ● Sayfalar 236 ● ISBN 9783531196213 ● Dosya boyutu 3.0 MB ● Editör Peter Stücheli-Herlach & Daniel Perrin ● Yayımcı Springer Fachmedien Wiesbaden GmbH ● Kent Wiesbaden ● Ülke DE ● Yayınlanan 2013 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 5237370 ● Kopya koruma Sosyal DRM

Aynı yazardan daha fazla e-kitap / Editör

Peter Stücheli-Herlach Daniel Perrin

5.095 Bu kategorideki e-kitaplar

Syed Salman Qadri: The Challenges of Marketing Logistics

Research Paper (postgraduate) from the year 2022 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: Ph D scholar, , course: Marketing, language: English, O …

PDF

€5.99

فيليب دي طرازي: اللغة العربية في أوروبا

في كتابه «اللغة العربية في أوروبا»، يأخذنا فيليب دي طرازي في رحلة تاريخية مدهشة تكشف النقاب عن كيفية انتشار اللغة العربية وتأثيرها العميق في القارة الأوروبية منذ القرن العاشر الميلادي. يكشف الكتاب عن …

درويش مصطفى: الإعلام البيئي

للإعلام دور فاعل ومؤثر في مختلف جوانب الحياة, ولأهميته ودوره في حياة الأمم والدول وقدرته على التغيير, فقد سمي بالسلطة الرابعة, و الإعلام سلاح فاعل في حالة السلم والحرب, فهو يستعمل طرق ذكية وأساليب جد …

EPUB

Arapça

€2.99

محمد مندور: الثقافة وأجهزتها

الثقافة هي أسلوب حياة ونمط سلوكي يساعد الإنسان على رسم طريقة حياته بنفسه، بعد أن يعي ما حوله وعياً سليماً، وهنا يأتي دور وسائل الإعلام، المقروءة منها والمرئية والمسموعة، باعتبارها من أهم السبل لتحصيل …

EPUB

Arapça

€2.99

Anabela Carvalho & Tarla Rai Peterson: Environmental Communication

This handbook reviews extant research and offers critical summaries of key topics and issues in the field, enriched by authoritative analyses of specific cases and examples. It displays pluralism acr …

Gert-Jan de Bruijn & Heidi Vandebosch: Health, Media, and Communication

Having, maintaining, and/or obtaining good health is one of the most frequently mentioned desires that people have. Although genetic and environmental factors play an important role in these lifestyl …

Mihnea Moldoveanu: Soft Skills

Although communicative and relational skills are currently in the greatest demand in organizations large and small, we are as educators, executives, and talent developers very far away from the kind …

Nicholas David Bowman: Entertainment Media and Communication

Although not considered a formal area of study, scholarship on the uses, content, and effects of entertaining media has been central to communication studies and related fields for more than a centur …

Timothy L. Sellnow & Deanna D. Sellnow: Communicating Risk and Safety

The world is wrought with risks that may harm people and cost lives. The news is riddled with reports of natural disasters (wildfires, floods, earthquakes, hurricanes), industrial disasters (chemical …

Vernon D. Miller & Marshall Scott Poole: Organizational Communication Theory and Research

The Handbook of Organizational Communication Theory and Research offers concise, but thorough reviews of important research on traditional and emerging areas in organizational communication. Section …

ERROR	Siamo spiacenti, anche se abbiamo fatto del nostro meglio: si è verificato un errore
Type	database
Message	You have an error in your SQL syntax; check the manual that corresponds to your MariaDB server version for the right syntax to use near "AND SUBSTRING(categories_id,4,1) != "0") AS cat4, (SELECT categorie..." at line 5
Query	SELECT (SELECT categories_id FROM categories_description WHERE language_id = 5 AND categories_id = 000) AS cat1, (SELECT categories_id FROM categories_description WHERE language_id = 5 AND categories_id = 00 AND SUBSTRING(categories_id,2,1) != "0") AS cat2, (SELECT categories_id FROM categories_description WHERE language_id = 5 AND categories_id = 0 AND SUBSTRING(categories_id,3,1) != "0") AS cat3, (SELECT categories_id FROM categories_description WHERE language_id = 5 AND categories_id = AND SUBSTRING(categories_id,4,1) != "0") AS cat4, (SELECT categories_name FROM categories_description WHERE language_id = 5 AND categories_id = 000) AS cat1name, (SELECT categories_name FROM categories_description WHERE language_id = 5 AND categories_id = 00 AND SUBSTRING(categories_id,2,1) != "0") AS cat2name, (SELECT categories_name FROM categories_description WHERE language_id = 5 AND categories_id = 0 AND SUBSTRING(categories_id,3,1) != "0") AS cat3name, (SELECT categories_name FROM categories_description WHERE language_id = 5 AND categories_id = AND SUBSTRING(categories_id,4,1) != "0") AS cat4name, (SELECT url_text FROM commerce_seo_url_without_language WHERE categories_id = 000) AS cat1url, (SELECT url_text FROM commerce_seo_url_without_language WHERE categories_id = 00 AND SUBSTRING(categories_id,2,1) != "0") AS cat2url, (SELECT url_text FROM commerce_seo_url_without_language WHERE categories_id = 0 AND SUBSTRING(categories_id,3,1) != "0") AS cat3url, (SELECT url_text FROM commerce_seo_url_without_language WHERE categories_id = AND SUBSTRING(categories_id,4,1) != "0") AS cat4url, (SELECT wod_count_products FROM categories WHERE categories_id = 000) AS cat1cnt, (SELECT wod_count_products FROM categories WHERE categories_id = 00 AND SUBSTRING(categories_id,2,1) != "0") AS cat2cnt, (SELECT wod_count_products FROM categories WHERE categories_id = 0 AND SUBSTRING(categories_id,3,1) != "0") AS cat3cnt, (SELECT wod_count_products FROM categories WHERE categories_id = AND SUBSTRING(categories_id,4,1) != "0") AS cat4cnt

ERROR

İçerik tablosu

Yazar hakkında

Aynı yazardan daha fazla e-kitap / Editör

5.095 Bu kategorideki e-kitaplar

Kullanıcı dilini değiştir

Modal