Petra Bock 
Marketing für Entscheider [PDF ebook] 
Analysen – Strategien – Erfolgskontrollen

This book introduces students to business process management, an approach that aims to align the organization’s business processes with the demands of the marketplace. Processes serve as a coordinati …

This book provides a general introduction into aviation operations, covering all the relevant elements of this field and the interrelations between them. Numerous books have been written about avia …

Uncertainty can take many forms, can be represented in many ways, and can have important implications in decision-making and policy development. This book provides a rigorous scientific framework for …

This comprehensive volume focuses on recent trends and new technologies used in the management of reproduction in major farm animals, focusing on both males and females of bovine, equine, and porci …

Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing …

The ways in which we design, make, transport and then discard clothes has a huge social and environmental impact. This book covers responsible business practices and sustainability in the fashion ind …

Omni-Channel Retail and the Supply Chain The days of going to the local department store to buy a television, view the options available, and make a purchase now seem ‘quaint.’ The emergence of t …

In this 13th edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the book’s reputation as a contemporary classic, fully updated for modern sales management teachin …

Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer”s beautifully illustrated and practical book, …

The book Extreme Environments: Unique Ecosystems – Amazing Microbes is an attempt to showcase the uniqueness of extremophiles, the largely unexplored group that has the abilities to function in hosti …