Rainer Bischoff 
Wirtschaftsinformatik an Fachhochschulen [PDF ebook] 
Studium, Angewandte Forschung und Transfer

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

"How Department Stores Are Carried On" by W. B. Phillips is a nonfiction business analysis and management guide that offers a comprehensive exploration of the retail industry. Phillips, a p …

The central point of this book concerns three main issues: the problems of WTO retaliation, the question of the effectiveness of retaliation, and the purposes of retaliation. WTO retaliation is often …

In easily accessible language, this book analyses the impact of Economic and Monetary Union on Small and Medium sized enterprises (SMEs) in Europe. This overarching and widely researched study explai …

Idea generation is arguably the most vital part of the advertising process – and can be the most demanding. This book provides an essential introduction to the process of generating creative advertis …

In business, driving value is a key strategy and typically starts at the top of an organization. In today’s digital age, driving software value is also an important, and often overlooked, key strateg …

In this volume, first published in 1983, the editors aim to achieve an understanding of performance from a variety of theoretical perspectives. The papers in this volume will not only spur further re …

Many of the world”s fisheries face major challenges including overfishing, overcapacity and low returns. Using recent developments in microeconomic theory and with numerous case studies and examples …

News and Exchange Rate Dynamics” proposes an innovative taxonomy of news affecting exchange rates. It establishes a metrics for the impact on exchange rates movements. In doing so it provides the fi …