Richard C. Hanna is a marketing professor at Babson College, with previous appointments at Boston College and Northeastern University. His research and expertise are in digital marketing, research methods, and marketing strategy. In addition to scholarly publications, he coauthored the text, Internet Marketing: Reaching Customers Anytime, Anyplace, Any Platform.
1 Ebooks tarafından Richard C. Hanna
Richard C. Hanna & Jason Smith: Email Marketing in a Digital World
Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including so …
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