Richard Popp & Brenton Malin 
Commercial Intimacy [EPUB ebook] 
Affinity and the Marketplace

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Explores how marketers have leveraged feelings of personal familiarity in modern consumer capitalism
Our wired world connects us with corporations in ways that, just a generation ago, would have been hard to imagine. Marketers track users’ habits down to the swipe and scroll; brand influencers reach out to followers in ever more personal ways. Yet, however much we may feel individually recognized (or targeted) by today’s marketers, the connections they make are, in truth, fleet...

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Richard K. Popp is Associate Professor of History at the University of Wisconsin–Milwaukee.Brenton J. Malin is Associate Professor of Communication; Cultural Studies;...

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Dil İngilizce ● Biçim EPUB ● Sayfalar 320 ● ISBN 9781512827514 ● Dosya boyutu 10.6 MB ● Editör Richard Popp & Brenton Malin ● Yayımcı University of Pennsylvania Press, Inc. ● Ülke US ● Yayınlanan 2025 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 10158048 ● Kopya koruma Adobe DRM
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