Robert J. Angell & Adam Lindgreen 
Not All Claps and Cheers [PDF ebook] 
Humor in Business and Society Relationships

Destek

Scholars from various disciplines have studied humor since antiquity. Yet, over the centuries, these researchers have also struggled to conceptualize a viable, well-accepted notion of humor. Beyond pleasure and amusement, people use humor for a variety of social functions. On the one hand, humor can cause others to like the humorous source more, attract regard, ease conversations, promote expression and the exchange of ideas, introduce new topics of discussion, or smooth interactions. On the other hand, in aggressive forms, humor can halt verbal interactions, modify the usual rules of conversation, communicate critiques, or contribute to the creation of subversive environments.Not All Claps and Cheers: Humor in Business and Society Relationships is an original research anthology that considers different angles from which to address the use of humor by individuals, groups and business actors in their interactions within, around, and across organizations-that is, at the interfaces of business and society. Accordingly, the research anthology is organized in four sections-"Humor, Business and Society, " "From Society to Business: Humor’s Use and Roles in Activist Movements, " "From Business to Society: Humor’s Use and Roles in Marketing, Corporate Communications, and Public Relations, " and "Society within Business: Humor’s Use and Roles in the Workplace and in Organizations." This ground-breaking research anthology draws on material from marketing, communications, human resources and stakeholder theory to throw light on this poorly understood facet of human business behavior.

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Dil İngilizce ● Biçim PDF ● Sayfalar 282 ● ISBN 9781351998888 ● Editör Robert J. Angell & Adam Lindgreen ● Yayımcı Taylor and Francis ● Yayınlanan 2018 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 6217788 ● Kopya koruma Adobe DRM
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