John A. Quelch is senior associate dean and Lincoln Filene
Professor of Business Administration at Harvard Business School.
Between 1998 and 2001 he was dean of London Business School. Quelch
is the author or coauthor of sixteen books.
Rohit Deshpandeé is Sebastian S. Kresge Professor of
Marketing at Harvard Business School. His primary research interest
concerns the impact of corporate culture on global marketing
strategy.
2 Ebooks tarafından Rohit Deshpande
John A. Quelch & Rohit Deshpande: The Global Market
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the …
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€46.99
Rohit Deshpande: Developing a Market Orientation
The Marketing Science Institute (MSI) has a 38-year history of funding high-profile scholarly research on topics that have managerial significance. MSI′s pioneering work on ‘developing a market orien …
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DRM
€89.99
