Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization.
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Biçim EPUB ● Sayfalar 256 ● ISBN 9781441142672 ● Yayımcı Bloomsbury Publishing ● Yayınlanan 2013 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 2708343 ● Kopya koruma Adobe DRM
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