This encyclopedia introduces you to the processes of new venture creation and the critical knowledge neededt0 manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. The challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt equity and site and location considerations. For any person interested in owning. operating, and managing a small business. This encyclopedia highlights the importance of studying entrepreneurship from a wide range of perspectives, including research that derives from economics, history, sociology, psychology and from different business disciplinary bases such as marketing, finance and strategy. The overall focus id this set is on "entrepreneurial" activity, rather than specifically small or family-owned business and favors research articles over those that deal purely with practice. The drive to understand technology venturing has frequently been associated with boom times. Students on modules such as Personal 0evelopment and Effectiveness, Study Skills, Management Skills, Business Skills, Business Communication, Business Awareness, Managing 0neself and 0thers at DMS, MBA levels will all find this a hugely valuable text through study and working life. These books are also a handy reference for entrepreneurs and managers of small businesses.
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