Essay from the year 2007 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 821 Intercultural Communication, language: English, abstract: This paper argues that advertising standardisation is only possible when cultures overlap. For this reason, the term of culture has to be captured and defined, before globalisation and its effect on advertising is considered. Then, the paper will investigate how advertising communicates across cultures and point out chances and flaws of Hall’s and especially Hofstede’s approach. By reviewing localised and standardised advertising, finally, a hybrid advertising strategy will be suggested.
€13.99
Bu e-kitabı satın alın ve 1 tane daha ÜCRETSİZ kazanın!
Dil İngilizce ● Biçim EPUB ● Sayfalar 22 ● ISBN 9783640664689 ● Dosya boyutu 0.3 MB ● Yayımcı GRIN Verlag ● Kent München ● Ülke DE ● Yayınlanan 2010 ● Baskı 1 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 3891966 ● Kopya koruma olmadan
Aynı yazardan daha fazla e-kitap / Editör
5.064 Bu kategorideki e-kitaplar
