Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications

Sebastian Schulz

Sebastian Schulz
Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications [PDF ebook]

Destek

Örtmek Sebastian Schulz: Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications (PDF)

Master’s Thesis from the year 2009 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: Sehr gut, Coventry University, language: English, abstract: Public Relations ist eine zentrale Chance im Marketing-Mix für OTC-Arzneimittel. Zunehmend kritische Patienten können so von den Vorteilen rezeptfreier Arzneimittel nachhaltig überzeugt werden und Meinungsführerschaften in einer zunehmend online dominierten Medienbranche aufgebaut und gesteuert werden.
Diese Masterarbeit überprüft anhand von Leitfadeninterviewa mit Experten der Pharmabranche die Chancen von PR im Rahmen der Marketingkommunikation.

€36.99

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Dil İngilizce ● Biçim PDF ● Sayfalar 91 ● ISBN 9783656519621 ● Dosya boyutu 1.0 MB ● Yayımcı GRIN Verlag ● Kent München ● Ülke DE ● Yayınlanan 2013 ● Baskı 1 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 3978309 ● Kopya koruma olmadan

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