This manuscript provides a blueprint for people conducting focus groups. The examples are highly useful and in combination with the book give people the information they need to actually run a focus group. . . . Chapter nine is uniquely useful for educators who frequently work with children and teachers in school settings. The concrete examples will be extremely helpful to focus group moderators. . . . The book will be useful for reference and for courses in survey research. I will recommend the book for both purposes. –Kathy Green, University of Denver ‘This book does a nice job of providing readers with the specific steps necessary to conduct focus groups. If a person had never heard of a ′focus group interview′ before reading this book, they would have an excellent comprehension of the history, specific methods, and pitfalls of using the focus group interview methodology.’ –Thomas M. Archer, The Ohio State University Why use focus groups in educational and psychological research? The focus group interview is a research tool that holds great promise for application in educational and psychological research. Focus groups offer an effective way to obtain knowledge about what key stakeholders think and feel resulting in information that yields better surveys, evaluations, and research studies. Although there are numerous books and articles that address focus groups, most are directed at business and marketing. Focus Group Interviews in Education and Psychology shows the specific steps to take to conduct focus groups in educational and psychological settings. Through the use of numerous examples, the authors show readers how to prepare for a focus group, create a moderator′s guide, select a setting, and analyze the results gleaned from focus groups. In addition, they devote an entire chapter to doing focus groups with adolescents and children. Each chapter contains numerous procedural tables as well as end-of-chapter applications for performing ‘trial runs’ of the techniques discussed. Qualitative and quantitative researchers and students in education and psychology will find this book a useful guide for refining their research instruments and for opening new vistas to understanding their subjects′ responses. Focus Group Interviews in Education and Psychology is an invaluable tool that is beneficial to researchers and professionals in research methods/evaluation, psychology, education, and social work.
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Jeanne Shay Schumm joined the University of Miami faculty in 1988 and became department chair in 1998. She received the Vice President’s Service Award in 1992. A former elementary teacher, Schumm earned her Ph.D. in reading from the university, and has since attended numerous professional development workshops on research, literacy, and grants administration. Currently she serves as Professor-in-Residence at Henry S. West Laboratory School.
She has written and contributed to several books, including School Power , Handbook for the K-12 Reading Resource Specialist , How to Help Your Child with Homework , and Promising Practices in Urban Reading Instruction. She recently edited a textbook entitled, Reading Assessment and Instruction for All Learners. Her professional articles include Grouping Suggestions for the Classroom: What Do Our Basal Reading Series Tell Us? in Reading Research and Instruction.
Schumm has served as co-principal investigator of numerous studies, including Project RESSULTS (Reading Endorsement Supports Scientific Up-to-Date Language Teaching Strategies), Project Succeed (Teacher Quality Enhancement Grant), and South Florida Annenberg Challenge Program Evaluation. She is currently conducting research as part of an ongoing tutorial program, UM STARS.
She has served on the editorial advisory boards of The Reading Teacher, Learning Disabilities Research and Practice, Journal of Developmental Education, and Reading Research and Instruction. Schumm is also a member of the International Reading Association, Council for Exceptional Children, Florida Reading Association, and National Reading Conference.
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