Krzysztof Kubacki is the Social Marketing Research Practice Fellow (VicHealth) and a Senior Lecturer in Marketing at Griffith University. Weaved throughout his research is an interest in the relationship between social marketing and consumer culture, with his most recent work focusing on alcohol consumption among young people.Sharyn Rundle-Thiele leads Social Marketing @ Griffith and is Editor of the Journal of Social Marketing. Sharyn”s research focuses on behaviour change. She currently serves as an advisor on a diverse range of social marketing projects. Her current projects include changing adolescent attitudes towards drinking alcohol and increasing healthy eating and physical activity to combat obesity.
1 Ebooks tarafından Sharyn Rundle-Thiele Krzysztof Kubacki
Krzysztof Kubacki & Sharyn Rundle-Thiele: Contemporary Issues in Social Marketing
Having celebrated its 40th anniversary in 2011, social marketing is increasingly accepted today as an effective behavioural change tool that can be used to change social behaviours, such as encouragi …
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