China’s changing course, and sustainable success requires a
shift in strategy
The End of Copycat China helps business executives and
investors understand how China’s economy is shifting from one based
on heavy investment to one on services and consumption by providing
insight that help shape effective strategy. Drawing from over
50, 000 interviews with entrepreneurs, venture capitalists, private
equity investors, private Chinese companies, and multinationals,
this book describes how Chinese firms are increasingly focused on
innovation rather than copying what worked in America and how
consumers are evolving with their hopes, dreams and aspirations.
China’s growth model of the last three decades is becoming
increasingly ineffective, as relying on heavy investment and
exports is becoming less and less feasible. Fifty percent of
China’s growth in 2013 stemmed from consumption, the government is
establishing a Free Trade zone in Shanghai and ending the dominance
of state-owned enterprises. This book provides a roadmap for
companies and investors looking to navigate these changes and
capture emerging trends, with deep insight and practical guidance
on what innovation looks like in the new China.
* Survey the development of innovation taking place in China’s
economy, from an insider’s perspective
* Consider the changes that must take place to shore up the
broken growth model
* Examine the consumer trends emerging in the midst of rapid
market evolution
* Understand how China’s rise will impact its neighbors like
Japan, Vietnam, Indonesia, and Cambodia
China’s dramatic shift toward consumption presents a tremendous
opportunity for foreign business, but traditional tactics are
outdated at best, financially fatal at worst, as local competitors
focus on innovation and move up the value chain and as consumers
look for new brands and categories to spend money on. New
strategies are needed to keep pace with the changing regulatory and
consumer environments, and ‘business as usual’ won’t get very far.
The End of Copycat China is the business guide to this
emerging market, with expert guidance from the inside.
İçerik tablosu
PROLOGUE IX
Chapter 1 The Innovation Curve Stage 1: Copycat Companies and
Low-Hanging Fruit 1
Chapter 2 The Innovation Curve Stage 2: Emerging Innovation
19
Jenny Lee, Managing Partner of GGV in Shanghai 40
Chapter 3 The Innovation Curve Stage 2 Continued: Innovation
for China, Biotechnology, and Health Care 47
Brett Tucker, Managing Partner, Baird Private Equity China
59
Chapter 4 The Innovation Curve Stage 3: Innovation for the
World 67
S. Y. Lau, President of Online Media Group, Senior Executive
Vice President, Tencent 81
Chapter 5 The Beijing Cough: January 2013 87
Peggy Liu, Chair of JUCCCE 98
Chapter 6 The End of Bling 107
Gareth Incledon, Managing Director, HUGO BOSS China 118
Chapter 7 China’s Expanding Consumer Class 131
Richard Liu, Founder and CEO of JD.com 151
Chapter 8 Seeing the World 159
Fritz Demopoulos, Cofounder of Qunar.com 171
Chapter 9 Food Safety: From Chicken to Coffee 179
Steve Liang, Founder of Fields China 192
Chapter 10 The Search for the Next China 201
EPILOGUE 219
NOTES 223
ACKNOWLEDGMENTS 227
INDEX 229
Yazar hakkında
SHAUN REIN is the founder and managing director of the
China Market Research Group (CMR), the world’s leading strategic
market intelligence firm that advises leading international and
Chinese companies, private equity firms, and hedge funds about
profiting from China’s rise. Rein is the author of the
international bestseller, The End of Cheap China, and his
work is often featured in The Wall Street Journal, the
New York Times, and The Financial Times. He
frequently appears on MSNBC, CNBC, Bloomberg, BBC, and CNN. He
formerly taught executive education classes for the London Business
School. He graduated from Harvard University with a master’s degree
focused on China’s economy.
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