Case Study from the year 2017 in the subject Business economics – Offline Marketing and Online Marketing, grade: 78, University of South Wales (Business School), course: Strategic Marketing, language: English, abstract: This work uses Amazon as a case study organisation to criticize the statement: ‘The best marketing strategies aren’t top down, they’re outside in, starting with the customers’ needs and wants.’
It makes use of different academic literatures to evaluate how the customer voice drives strategic marketing decisions in this organisation. In its history, the company’s success has been grounded on its effective strategic planning which is purely customer-oriented. The analysis of the company marketing strategy has shown that Amazon enjoys the advantages of the web technology, which the company is hyper dependent on. However, due to putting customer first, the company has also opened some physical outlets in different locations where Amazon applies a 4Ps Marketing strategy besides segmentation and positioning. Although the company has developed its strengths and positioned itself as a global giant, it was advised to focus on four core elements of marketing mix, since all other companies are striving to become customer-oriented and different offline companies are coming online, which gradually increases the competition.
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Dr. Sixbert Sangwa is a Rwandan Christian minister, Academic, Kingdom Entrepreneur and Non-profit Practitioner. Sixbert has extensive experience in managing economic empowerment projects in the humanitarian and development arena, through national and international NGOs. He leveraged his strategic and business development skills to become a caring SME consultant and is known as the founder of various entrepreneurial initiatives.
Today, Sixbert has remained instrumental to higher education in the fields of business, entrepreneurship and theology. He believes that the future of employment belongs to social entrepreneurship. However, he is concerned about the disconnect between faith and business, hence his continental mission to integrate faith and work.
Sixbert's education is twofold. His first secular degree is in Rural Development and Agribusiness. He holds a Master of Business Administration (MBA) and a Master of Arts in Online and Distance Education as well as a Doctor of Business Administration (DBA) and a Ph D in Entrepreneurship and Branding. His religious track yielded him a Bachelor of Divinity, a Master of Ministry, a Master of Theological Studies, a Doctor of Chritsian Business Administration and a Ph D in Religious Studies.
As his research interests rest on general business management, open education and Christian affairs on the one hand, he is also open to offering advisory support in the same areas.
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