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Stephen Brown & Darach Turley
Consumer Research [PDF ebook]
Postcards From the Edge

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Örtmek Stephen Brown & Darach Turley: Consumer Research (PDF)

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research

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Dil İngilizce ● Biçim PDF ● Sayfalar 424 ● ISBN 9780203981443 ● Editör Stephen Brown & Darach Turley ● Yayımcı Taylor and Francis ● Yayınlanan 1996 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 2303296 ● Kopya koruma Adobe DRM

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Stephen Brown Darach Turley

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