This book has a multidimensional perspective on AI solutions for business innovation and real-life case studies to achieve competitive advantage and drive growth in the evolving digital landscape.
Artificial Intelligence-Enabled Businesses demonstrates how AI is a catalyst for change in business functional areas. Though still in the experimental phase, AI is instrumental in redefining the workforce, predicting consumer behavior, solving real-life marketing dynamics and modifications, recommending products and content, foreseeing demand, analyzing costs, strategizing, managing big data, enabling collaboration of cross-entities, and sparking new ethical, social and regulatory implications for business. Thus, AI can effectively guide the future of financial services, trading, mobile banking, last-mile delivery, logistics, and supply chain with a solution-oriented focus on discrete business problems. Furthermore, it is expected to educate leaders to act in an ever more accurate, complex, and sophisticated business environment with the combination of human and machine intelligence.
The book offers effective, efficient, and strategically competent suggestions for handling new challenges and responsibilities and is aimed at leaders who wish to be more innovative. It covers the early stages of AI adoption by organizations across their functional areas and provides insightful guidance for practitioners in the suitable and timely adoption of AI. This book will greatly help to scale up AI by leveraging interdisciplinary collaboration with cross-functional, skill-diverse teams and result in a competitive advantage.
Audience
This book is for marketing professionals, organizational leaders, and researchers to leverage AI and new technologies across various business functions. It also fits the needs of academics, students, and trainers, providing insights, case studies, and practical strategies for driving growth in the rapidly evolving digital landscape.
İçerik tablosu
Preface xix
1 Crafting Effective AI Adoption Strategies 1
Aarti Neema and Rashid Khan
2 Role of Artificial Intelligence in Management and Preservation of Old Text Through New Tech 25
Veenus Jain, Pallavi Mohanan and Mkrtchyan Naira
3 Deployment of AI and ML Techniques in the Form of Ontology for Improving Business Management Perspectives 39
Aman Jandwani, Balraj Verma, Amit Mittal, Paras Jandwani and Gagandeep Singh Narula
4 Blockchain in Supply Chain Management: Applications, Advantages and Challenges 57
Pijush Kanti Dutta Pramanik and Saurabh Pal
5 Artificial Intelligence for Supply Chain Optimization: Benefits, Challenges, and Potential Solutions 81
Dhruv Kishore Bole and Narasimha Rao Vajjhala
6 Fusing New Age Technologies with Marketing Management: Navigating the Digital Frontier 95
Ankitha K., Jayapadmini Kanchan, Harish Kunder, Shwetha S. Shetty, Ganaraj K. and Madhura Hegde
7 Nth Floor at Accenture–Next-Gen Onboarding Using Metaverse 105
Rachna Bansal Jora, Ansh Agrawal, Edoardo Mazzetto, Sweta Dixit and Samson Lallawmkipa Darlong
8 Smart HR with Smart Technologies 121
Arnav Malhotra, Alka Maurya and Balasundram Maniam
9 Securing Business Transactions Using Merkle Tree 137
Ambika N.
10 Investo AI-Tailored Investment Recommendation 159
Niomi Samani, Tejas Uttare, Rama M. Maliya and Kedar Semani
11 Using AI Technology to Enhance Data-Driven Decision-Making in the Financial Sector 187
Meng Wu, Geetha Subramaniam, Zeyu Li and Xiuchun Gao
12 The Role of Artificial Intelligence (AI) in the Transformation of Small- and Medium-Sized Businesses: Challenges and Opportunities 209
Arjita Jain, Kiran Shrimant Kakade and Swati Amit Vispute
13 Applications of Artificial Intelligence and Machine Learning-Enabled Businesses: A SWOT Analysis for Human Society 227
Santanu Koley, Shatadru Sengupta, Bipasha Biswas, Kankana Datta, Manasi Jana and Apratim Mitra
14 Gamified Learning Environments for Higher Education Sustainability in Delhi Metropolitan Region 263
Sonia Yadav, Sweta Dixit, Rachna Bansal and Canh Van Ta
15 Exploring the Impact of AI on Management and Healthcare for Streamlining Operations and Decision-Making 275
Pranshu Mathur and Ajay Kumar
16 Empowering Defense: Harnessing AI for Next-Generation Warfare 289
Nikki Rani, Komal Jindal, Rita Chikkara and Nidhi Malik
17 Industry Augmented Reality Along with Artificial Intelligence: Developments, Resources, and Possible Concerns 311
Sarabjeet Singh Sethi and Priyanka Sharma
18 Transformative Effects of Smarter Chatbots: Unravelling the Vision, Challenges, and@Capabilities of Chat GPT-Conversational AI 333
C. Kishor Kumar Reddy, Patlolla Sathvika Reddy, Ashritha Pilly and Srinath Doss
19 Application of Artificial Intelligence in Business Management for Prudent Decision Making 351
Syed Tabassum Sultana and T. Venkat Narayana Rao
20 Technology-Driven Business Ethics: A Philosophical Discourse 371
Sooraj Kumar Maurya, Amarbahadur Yadav and Rajiv Nayan
21 Harnessing the Power of Artificial Intelligence for Sustainable Development 391
Ayan Harsh Sinha, Alka Maurya and J. Mark Munoz
22 University Students’ Perception of Artificial Intelligence (AI) for Entrepreneurship Development in Selected Asian Countries of China, India, Indonesia, and Malaysia 397
Doris Padmini Selvaratnam, Jaheer Mukhtar K.P., Evi Gravitiani and Wen Meiting
23 Clubhouse Unleashed: Harnessing the Power of Voice for Robust Social Networking and Business Growth 421
Pooja Darda, Shailesh Pandey, Om Jee Gupta, Manpreet Kaur and Sanjaya Singh Gaur
24 Artificial Intelligence (AI) as Strategy to Gain Competitive Advantage for Australian Higher Education Institutions (HEI) Under the New Post COVID-19 Scenario 439
Rubaiyet Hasan Khan and Rohini Balapumi
25 AI for a Better Future–Perspectives from Young Employees in Malaysia and China 451
Geetha Subramaniam, Wang Zhe, Zhu Dan and Narayanaswami Subramaniam
26 Personalization and Customer Experience in the Era of Data-Driven Marketing 467
Ambarish G. Mohapatra, Anita Mohanty, Subrat Kumar Mohanty, Nitaigour Premchand Mahalik and Sasmita Nayak
References 509
Index 513
Yazar hakkında
Sweta Dixit, Ph D, is an associate professor in the Sharda School of Business Studies, Sharda University, Greater Noida, India. She has authored one book and published research articles and case studies on emotional intelligence, global mobility, performance management, and organizational culture. Dixit also conducts sessions on emotional intelligence, self-awareness, leadership, and negotiation skills.
Mohit Maurya, Ph D, is an associate professor in the Sharda School of Business Studies, Sharda University, Greater Noida, India. He has published several research papers in national and international journals and delivered lectures on hyper-localization, digital marketing, branding, business ethics, etc. He has authored 3 books. His scholarly work won the Emerald – AUC School of Business Cast Writing Competition in 2020.
Vishal Jain, Ph D, is an associate professor at Sharda University, Greater Noida, India. His research interests focus on information retrieval, the semantic web, ontology engineering, data mining, etc. He has edited 50 books for a variety of publishers and authored more than 100 research papers for reputed conferences and journals. Jain has several awards, which include the 2012 Young Active Member Award and the 2019 Best Researcher Award.
Geetha Subramaniam, Ph D, is a professor at the Faculty of Education, Languages, Psychology, and Music, SEGI University, Kuala Lumpur, Malaysia. Her research focuses on labor economics, sustainable development issues, teaching & learning, and educational management issues. She has published more than 100 journals, co-authored two economics textbooks, and is the managing editor of the Malaysian Journal of Qualitative Research.
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