This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.
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Tony Treacy has over 35 years’ experience in business. He ran marketing director for a global firm, ran an award-winning agency working with some of the largest global brands, was a director at an international graphics business and a specialist for a global company in the printing and publishing industry.He set up his own company in 2010, and has been an independent consultant, a trainer and coach since then, helping businesses to communicate their value and win new customers.Tony is a fellow of the Marketing Society, an affiliate member of the Chartered Institute of Marketing, a mentor for the Business Growth Programme, a trainer for tech UK, and managing director at Pitch Factory Limited, which is a member of the CPD Certification Service. How to Become a Master of Persuasion is based on two accredited CPD training courses: Storytelling and Pitching an Idea.
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