This book on business management combines theoretical knowledge with practical examples
Agility and internal communication are two important competencies for modern business management. They should already be taught during studies so that upcoming managers are prepared for the challenges of management tasks at an early stage. This book on corporate management is an excellent tool for teaching current leadership concepts. Especially the combination of theoretical knowledge with practical case studies makes it interesting not only as a basis for exams for students, but also as a reference book for managers in companies.
Theoretical knowledge, practically imparted
A major strength of this book on business management is its bridge between theoretical knowledge and tips on how to implement practical concepts in businesses. Thus, not only students benefit from the imparted knowledge of this book, but also managers and employees from the following departments:
- Corporate Development
- Strategic controlling
- Legal and Compliance change management
- human resources
- Communications Management
Current scientific discussions on internal communication and agile management are taken up and explained clearly using practical examples. Recent developments in this professional field are included.
The book deals with these topics
In their book on business management, the authors deal with the following topics, among others:
- Fundamentals of corporate management Introduction to communication-based management theory
- Perspectives of internal communication in the context of agile management
- Tasks of corporate management
- Factors of leadership communication, including normative leadership, strategic controlling and innovation management
- Outlook for future developments in internal communication
İçerik tablosu
Introduction to communication-based management theory.- Perspectives of internal communication in the context of agile corporate management.- Task areas of corporate management and the contribution of internal communication: normative leadership, strategic controlling, organization, innovation management, diversity management, change management, network management, crisis management, compliance management.- Internal corporate communication as a profession: status and perspectives of a management function in transition.- Internal communication as corporate management: outlook on further development.
Yazar hakkında
Prof. Dr. Ulrike Buchholz has been teaching corporate communications at Hanover University of Applied Sciences and Arts since 2001. Her fields of work are internal communication, communication in change processes, strategic communication management and corporate communication in management theory. She studied linguistics, German and Indo-Germanic linguistics in Münster before completing her doctorate on Wilhelm von Humboldt’s philosophy of language. Until her appointment, she was head of internal communications at Infineon Technologies AG worldwide. Before that, she was responsible for projects in the field of executive communication and change management in the corporate communications department of Siemens AG.
Prof. Dr. Susanne Knorre works as a management consultant with a focus on communication and management as well as strategy and organizational development. She has many years of experience on supervisory boards. After studying political science and economics and passing the state examination for the higher general administrative service, she worked in the Ministry of Economics in Rhineland-Palatinate as head of the minister’s office, among other positions. During this time, she wrote her doctoral thesis on the development of German collective bargaining autonomy. She then moved to Preussag AG and took over as Head of Corporate Communications in 1998. From 2000 to 2003 she was Minister of Economics in Lower Saxony. Since 2007, Knorre has been a part-time professor of corporate communications at the Institute for Communication Management at Osnabrück University of Applied Sciences.
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