Valerie Feldmann 
Leveraging Mobile Media [PDF ebook] 
Cross-Media Strategy and Innovation Policy for Mobile Media Communication

Destek

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

€96.29
Ödeme metodları

İçerik tablosu

Incentives, barriers, and drivers for media development under the influence of mobile communications.- The mobile communication system: elements and characteristics.- The social use of the mobile communications system.- Cross-media and cross-network strategies for mobile media.- Innovation policy for mobile media.

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Dil İngilizce ● Biçim PDF ● Sayfalar 270 ● ISBN 9783790816334 ● Dosya boyutu 3.3 MB ● Yayımcı Physica ● Kent Heidelberg ● Ülke DE ● Yayınlanan 2006 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 2206471 ● Kopya koruma Sosyal DRM

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