W. Chan Kim & Renée A. Mauborgne 
Blue Ocean Strategy, Expanded Edition [EPUB ebook] 
How to Create Uncontested Market Space and Make the Competition Irrelevant

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OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN

The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.

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W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the recently...

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Dil İngilizce ● Biçim EPUB ● Sayfalar 320 ● ISBN 9781625274502 ● Dosya boyutu 5.4 MB ● Yayımcı Harvard Business Review Press ● Yayınlanan 2014 ● İndirilebilir 24 aylar ● Döviz EUR ● Kimlik 3684948 ● Kopya koruma Adobe DRM
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