Wilkinson Angela Wilkinson & Kupers Roland Kupers 
Essence of Scenarios [PDF ebook] 
Learning from the Shell Experience

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In 1965, Royal Dutch Shell started experimenting with a new approach to preparing for the future. This approach, called scenario planning, eschewed forecasting in favor of plausible alternative stories. By using stories, or Yscenarios, Shell aimed to avoid the false assumption that the future would look much like the present"an assumption that marred most corporate planning at the time. The Essence of Scenarios offers unmatched insight into the company’s innovative practice, which...

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Dil İngilizce ● Biçim PDF ● Sayfalar 185 ● ISBN 9789048522095 ● Yayımcı Amsterdam University Press ● Yayınlanan 2014 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 3188301 ● Kopya koruma Adobe DRM
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