Dr. Subhash Sharma is James F. Kane Professor of Marketing, Marketing Department, Darla Moore School of Business, the University of South Carolina. Professor Sharma′s research interests include Marketing strategy, structural equation modeling, data mining, customer relationship management, marketing-operations interface, and global marketing strategies.
1 Ebooks tarafından William O. Bearden
Richard G. G. Netemeyer & William O. O. Bearden: Scaling Procedures
Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social-ps …
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