Winkelmann Rebecca Winkelmann 
Preisdifferenzierung aus Kundensicht [PDF ebook] 
Eine verhaltenswissenschaftliche Untersuchung wahrgenommener Komplexitaet von Preisdifferenzierung

The results of the quality revolution have been mixed. Global competition has elevated the most successful companies, in terms of providing goods and services, but even then initiatives such as total …

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational …

First published in 1985, Advances in Monetary Economics draws together papers given at the 1984 Money Study Group Conference and additional papers presented in seminars of the same year. The book inc …

Business Automation and Its Effect on the Labor Force informs business managers on new technologies that can make their industries more efficient. This book provides a primer on quantum computing, ar …

How far would or should you go to feel secure? While everyone wants safety and security, the measures to achieve it are often viewed of as intrusive, unwanted, a hassle, and limiting to personal and …

It’s no good having a good idea if you cannot communicate it to someone else. John Simmons, in this stimulating and readable book, demonstrates how we can write and use words more creatively and pers …

From Brexit to Trump, communication has never clearly been so influential, continually centre stage in influencing our hearts, minds and essentially the narrative of our civilisation. We are surround …

The Conscious Effect focuses on reconnecting leaders with both their people and themselves. It awakens the awesome potential in organizations through an emotionally intelligent, people-first approach …

Ricardo is one of the most imposing figures in the history of economic thought, yet at times his writings are among the most obscure. A Key to Ricardo traces, simplifies and clarifies Ricardo”s idea …