Author: Travis N. Ridout

It would be difficult to find a more interesting topic than the relationship between the news media and politics, especially given that Americans are now living in the "Twitter presidency" …

It would be difficult to find a more interesting topic than the relationship between the news media and politics, especially given that Americans are now living in the "Twitter presidency" …

The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these …

It has been estimated that more than three million political ads were televised leading up to the elections of 2004. More than $800, 000, 000 was spent on TV ads in the race for the White House alone …

Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of …

Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of …