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Trevor Watkins & Mike Wright
Marketing Financial Services [EPUB ebook]

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Cover of Trevor Watkins & Mike Wright: Marketing Financial Services (ePUB)

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, ‘Marketing Financial Services’ is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.

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Language English ● Format EPUB ● Pages 384 ● ISBN 9781136380228 ● Editor Christine Ennew ● Publisher Taylor and Francis ● Published 2010 ● Downloadable 6 times ● Currency EUR ● ID 2472404 ● Copy protection Adobe DRM

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Trevor Watkins Mike Wright Christine Ennew London, UK) Wright Mike (Imperial College UK) Ennew Christine (Nottingham Business School

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