Author: UK) Brown David (Newcastle Business School

This comprehensive textbook introduces students to all the core principles of marketing practice using an employability-focused approach. Essentials of Marketing is underpinned by six pillars, which …

This comprehensive textbook introduces students to all the core principles of marketing practice using an employability-focused approach. Essentials of Marketing is underpinned by six pillars, which …

This book seeks to help shape the debate surrounding power and polarity in the twenty-first century, both by assessing the likelihood of US decline and by analysing what each of the so-called ”risin …

This book seeks to help shape the debate surrounding power and polarity in the twenty-first century, both by assessing the likelihood of US decline and by analysing what each of the so-called ”risin …