This two-part volume, the first of its kind, examines current pedagogical modules and research directions in public relations and communication management, identifying emerging issues driving the practice in Africa. In comparison to its Western and Asian counterparts, literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies, failing to reflect Africa’s socioeconomic, political, and cultural contexts. This project aims to change that.
Albert Volume 2 brings together African scholars, moving beyond organizational impact to share the wider theoretical and practical perspectives on the practice of public relations on the continent, within its cultural, global, and technological milieu.Through conceptual discussions and empirical analyses, this volume shows how Africa is gradually coming out of the shadows of the Western world by building a body of knowledge the reflects the nature of public relations management on the continent. Chapters cover: how public relations contributes to strategic management in Africa; health communication and public relations management; strategic management of issues, as well as the implications of the fourth industrial revolution for public relations practice in Africa.
Зміст
Chapter 1. Introduction: Public Relations Research and Practice in Africa.- Chapter 2. Benchmarking public relations practice in the Namibian public service with the principles of the Excellence Theory.- Chapter 3. Ethiopian Public Relations in Practice: Historical Development and Its Constraints.- Chapter 4. Radicalization, Divides or Interfaith Harmony? Relationship Management and Strategic Communication in Sudan.- Chapter 5. COVID-19 Health campaigns and public relations management: A South African perspective.- Chapter 6. Social Media and Public Relations Practice in Tanzania.- Chapter 7. A Framework for Excellent Public Relations Practice in Higher Education Institutions in Africa: A Study of Selected African Countries.- Chapter 8. Toward Ensuring Effective Crisis Communication Management in Institutions of Higher Learning:A Case of a South African University.- Chapter 9. Public Relations and Identity Management Under Authoritarian Leadership: Experiences of Makerere University Managers (1971–1979).- Chapter 10. Mixing Business with Politics: A Framing Analysis of Sir Sam Jonah’s “Down the Up Escalator” Activist CEO Speech of April 22, 2021.- Chapter 11. Future of Public Relations in Africa: A Case for Rethinking Inquiry and Practice./
Про автора
Albert A. Anani-Bossman (Ph D) is a lecturer and Ag. Head of the Department of public relations in the Faculty of Public Relations, Advertising & Marketing, Ghana Institute of Journalism. He is a coeditor of
Marketing Communications in Emerging Economies: Foundational and Contemporary Issues (Palgrave Macmillan, 2021).
Takalani E. Mudzanani is a professor of communication science at the University of South Africa (UNISA). He specializes in organizational communications and Tourism marketing.
Cornelius B. Pratt is Professor Emeritus of Global Communication and Leadership in the Lew Klein College of Media and Communication at Temple University in Philadelphia, United States. His recent journal articles include those in
Media, War & Conflict (2021);
Frontiers in Public Health (2021, 2022);
The Social Science Journal (2020, 2022 ); and the
International Journal of Communication (2019).
Isaac A. Blankson is a professor of communication and public relations and the president of the African University College of Communications (AUCC). He has authored several publications and is co-editor of
Negotiating Democracy: Media Transformations in Emerging Democracies (State University of New York Press).
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