Anna Jung 
Remuneration Strategy and Policy for ‘Dove’ House [PDF ebook] 

Essay from the year 2014 in the subject Business economics – Offline Marketing and Online Marketing, grade: 1, 0, University of Hertfordshire, course: Remuneration Strategy and Theory, language: English, abstract: The present report aims to outline the reward strategy and policy for Unilever’s new business
division, i.e. a store in central London for Unilever’s largest Personal Care brand Dove. The
reward strategy and policy are designed to motivate the Dove House employees to provide an
excellent service to our customers and hence to ensure a successful establishment of this
unique store concept. If this aim will be achieved, further stores in the UK and other countries
will be considered.
Accordingly, an effective reward management system, which is aligned both with the overall
business strategy and other HR practices, is vital to ensure the engagement, commitment and
high levels of performance of all our employees and will be proposed in this report.