Автор: Bettina von Stamm

Involved since the formation of the idea for the Innovation Exchange (IE) in 1998, Dr Bettina von Stamm is now responsible for the running of the initiative at London Business School (LBS). She organises and facilitates the varied activities of the IE, including workshops, other events and research projects. With a first degree in architecture and town planning, an MBA, and a Ph D (The Impact of Context and Complexity in New Product Development) from LBS, Bettina has developed an expertise in innovation, design, design management and creativity. Bettina has developed a set of ten case studies, sponsored by the Design Council, which form the basis for an MBA elective course on innovation and design at London Business School. Bettina has also taught on the distance learning MBA in Design Management for the University of Westminster and carried out a variety of consulting, research and training projects with clients such as the BBC, IDEO, Ford, SKF and Ernst & Young International. Bettina is author of the forthcoming book Managing Innovation, Creativity and Design (John Wiley & Sons).