Bill Franks 
The Analytics Revolution [EPUB ebook] 
How to Improve Your Business By Making Analytics Operational In The Big Data Era

Підтримка

Lead your organization into the industrial revolution of analytics with The Analytics Revolution


The topics of big data and analytics continue to be among the most discussed and pursued in the business world today. While a decade ago many people still questioned whether or not data and analytics would help improve their businesses, today virtually no one questions the value that analytics brings to the table. The Analytics Revolution focuses on how this evolution has come to pass and explores the next wave of evolution that is underway. Making analytics operational involves automating and embedding analytics directly into business processes and allowing the analytics to prescribe and make decisions. It is already occurring all around us whether we know it or not.


The Analytics Revolution delves into the requirements for laying a solid technical and organizational foundation that is capable of supporting operational analytics at scale, and covers factors to consider if an organization is to succeed in making analytics operational. Along the way, you’ll learn how changes in technology and the business environment have led to the necessity of both incorporating big data into analytic processes and making them operational. The book cuts straight through the considerable marketplace hype and focuses on what is really important. The book includes:



  • An overview of what operational analytics are and what trends lead us to them

  • Tips on structuring technology infrastructure and analytics organizations to succeed

  • A discussion of how to change corporate culture to enable both faster discovery of important new analytics and quicker implementation cycles of what is discovered

  • Guidance on how to justify, implement, and govern operational analytics


The Analytics Revolution gives you everything you need to implement operational analytic processes with big data.

€32.99
методи оплати

Зміст

Foreword xi


Preface xv


Acknowledgments xxv


PART I The Revolution Has Begun 1


Chapter 1 Understanding Operational Analytics 3


Defining Operational Analytics 4


Welcome to Analytics 3.0 10


How Analytics Are Changing Business 20


Putting Operational Analytics in Perspective 26


Wrap-Up 30


Notes 31


Chapter 2 More Data . . . More Data . . . Big Data! 33


Cutting through the Hype 33


Preparing for Big Data 39


Putting Big Data in Context 48


Wrap-Up 58


Notes 59


Chapter 3 Operational Analytics in Action 61


Improving Customer Experiences 62


Time Is of the Essence 68


Making Us Safer 71


Increasing Operational Efficiency 74


Improving Our Lives in the Future 77


Finding Unexpected Value in Data 79


Wrap-Up 83


Notes 84


PART II Laying the Foundation 87


Chapter 4 Want Budget? Build the Business Case! 89


Setting the Priorities 89


Choosing the Right Decision Criteria 93


Business Case Framework to Consider 101


Tips for Creating a Winning Business Case 108


Wrap-Up 115


Notes 116


Chapter 5 Creating an Analytic Platform 117


Planning 118


Building 123


Using 140


Wrap-Up 143


Notes 145


Chapter 6 Governance and Privacy 147


Setting the Stage for Governance 148


Deciding Where Analytics Happen 154


Governing Operational Analytics 158


Privacy 165


Wrap-Up 172


Notes 173


PART III Making Analytics Operational 175


Chapter 7 The Analytics 177


Creating Operational Analytics Processes 177


Expanding into New Analytics Disciplines 181


Focusing Analytics Efforts 187


Comparing Analytics Approaches 193


Lessons from the Past 198


Wrap-Up 204


Notes 205


Chapter 8 The Analytics Organization 207


A Major Shift Has Occurred 207


Staffing 209


Organizing 218


Succeeding 225


Wrap-Up 234


Notes 235


Chapter 9 The Analytics Culture 237


Instilling the Proper Mind-set 237


Implementing Effective Policies 245


Facilitating Success 250


Enabling and Handling the Right Failures 256


Wrap-Up 261


Notes 262


Conclusion Join the Revolution! 263


About the Author 267


Index 269

Про автора

BILL FRANKS is the Chief Analytics Officer for Teradata, where he provides insight on trends in the analytics and big data space and helps clients understand how to use them to improve their business. His expertise is in translating complex analytics into terms that business users can understand. Franks is the author of Taming the Big Data Tidal Wave (Wiley, 2012), which was listed on Tom Peters’ 2014 list of ‘Must Read’ books. He is also a faculty member of the International Institute for Analytics.
Придбайте цю електронну книгу та отримайте ще 1 БЕЗКОШТОВНО!
Мова Англійська ● Формат EPUB ● ISBN 9781118976760 ● Розмір файлу 1.3 MB ● Видавець John Wiley & Sons ● Країна US ● Опубліковано 2014 ● Видання 1 ● Завантажувані 24 місяців ● Валюта EUR ● Посвідчення особи 3376584 ● Захист від копіювання Adobe DRM
Потрібен читач електронних книг, що підтримує DRM

Більше електронних книг того самого автора / Редактор

34 497 Електронні книги в цій категорі