‘As GMTV anchor, I interview hundreds of people every year. However
well they interview, every single person would find it easier to
explain their case by following these simple principles.’ EAMONN
HOLMES, GMTV Presenter
‘[Drop the Pink Elephant]…tackle[s] every aspect of personal
communication in a crisp, entertaining style.’ THE PLAIN ENGLISH
SOCIETY
‘There can be no whitewash at the White House.’ (Richard Nixon).
These nine words turned the American nation against their
President. Why? Because people hadn’t linked the White House with a
cover up until Nixon himself made the connection. His own denial
created the story.
It is perhaps the most famous Pink Elephant in history. But what
exactly is a ‘Pink Elephant’? Pink Elephants are the unnecessary
negatives that clutter your conversation and meaning, sending out
the wrong signals to anyone you communicate with.
In Drop the Pink Elephant, Bill Mc Farlan reveals how to avoid the
deadly trap of allowing poor communication skills to obscure your
meaning and reduce your effectiveness. Drop the Pink Elephant is
filled with helpful, simple and practical advice on how to make
your words count for more. Put these straightforward lessons into
practice and you will notice immediately how much more effectively
you are able to communicate with others.
Sharpen your conversation by:
* FIRST SPOTTING, THEN DROPPING THE PINK ELEPHANT
* GETTING RID OF THE JARGON
* LEARNING TO SPEAK IN PICTURES
* RECOGNISING WHEN YOU SHOULD APOLOGISE OR THANK PEOPLE
* CAPTIVATING AN AUDIENCE
N.B. No animals were hurt in the making of this book. (Can you spot
your first Pink Elephant?)
Зміст
World’s Top Ten Pink Elephants xi
Foreword xiii
Introduction xv
SECTION ONE: Dump the Baggage and Create Clarity 1
1 Drop the Pink Elephant 3
2 Every Picture Tells a Story 13
SECTION TWO: Be Principled in What You Say 23
3 Staying on the Louisiana Highway 25
4 Sorry Seems to be the Hardest Word 32
5 Tell the Unpalatable Truth, Rather than the ‘White Lie’ 46
6 Thank You and Well Done 53
7 Who Looks Stupid When You Criticize in Public? 59
SECTION THREE: Positively Assert Yourself 73
8 Flush Out the Watering Down Words 75
9 Talk Positively About Yourself 88
SECTION FOUR: Think of the Audience 103
10 It’s All Relative 105
11 Email and Text – Bullets or Boomerangs 117
12 Three Little Questions 126
SECTION FIVE: Create Deeper Understanding 137
13 Listen First to Understand 139
14 Powerful Words 148
15 Think, Talk, Act … Then Tell the World 153
Appendix: What do Your Words Say About You? 165
Index 175
Про автора
Bill Mc Farlan is a journalist, broadcaster and Managing
Director of one of Britain’s leading media
consultancies.
He established The Broadcasting Business in 1989 to help
individuals and businesses get their message to the world in a
brighter, more positive vivid manner.
Since then, he’s conducted more than a thousand media
training and presentation skills courses in Britain, France, Spain,
the USA, the Caribbean and African.
He’s a regular speaker at conferences and passionate advocate
of confidence-building techniques.
In Tandem with his business life is a broadcasting career that
began in radio in 1980 and took him through news presentation at
Scottish Television to ten years with the BBC, anchoring
Breakfast News Reporting Scotland, Sportscence and World’s
Strongest Man.
He’s fronted sports programmes on three satellite
channels and is a regular contributors to news and current affairs
programmes.
Bill lives in Glasgow with his wife and three children.
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