To read this ‘mini-book, ‘ as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com
As a Category Designer, you’re responsible for designing your life.
The problem with the traditional personal development approach (in our Pirate-y opinion) is it doesn’t view personal growth from a category design lens. What if the core of personal transformation isn’t just turning inward to find the greatest potential within yourself, but in turning outward towards others? A Category Superpower is your ability to deliver radical outcomes (consistently) for a problem that you’re obsessed with and have a unique POV on, with a hint of swagger. Like the Magic Triangle that needs all three sides to create a new and different category, your Category Superpower lies at the intersection of your outcomes, problems, POV, and swagger.
As a Category Designer, you’re responsible for designing your life. That’s actually incredibly freeing because you get to make it whatever you want. You get to identify and fulfill the one purpose you were put on this earth for. You’re not ‘born’ into the power. You build it yourself through the actions you take. Unlock it and you’ll be unstoppable.
In this ‘mini-book’ you will learn:
Short, sweet, and jam-packed with incredibly valuable insights, this ‘mini-book’ defines ‘category superpower’ to guide you in the search of finding your own.
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