Want to know how to – Successfully market, brand and sell yourself in this digital era? Generate GBP500, 000+ of new client work enquiries in a year? Have more choice, change and control in the direction of your career, business or life? And be entertained whilst being informed? If your answer is YES then the naked lawyer is essential reading for you – Packed with examples, case studies and ‘to do’s’ focusing on 10 key elements (with hundreds of proven successful steps, tips, hints and secrets) this inspirational book will show you how to get more clients, sales, referrals, income, value, growth and success. Within the report, author, lawyer and entrepreneur, Chrissie Lightfoot reveals the ROAR (Reach Out And Relate) model, a successful blueprint detailing how, as a trainee solicitor and newly qualified lawyer (during the 2009 recession), she achieved GBP562, 000 of new client legal sales generation enquiries and referrals. From start to finish the naked lawyer will provide you with a complete strategy and skills toolkit for brand, career and business development – covering key areas including: Devising an effective personal brand; Using social media to build brand, win business and enhance relationships with clients; Innovation; Getting referrals and winning business; Creating a strategy and mindset for success; Communication; Client relationship management; and much more…
Зміст
Volume 1: RIP – announcing the ROAR model…5 what’s the problem?…5 why am I writing the naked lawyer?…8 what you’re about to experience…16 getting the most out of the naked lawyer – …18 Volume 2: wakey wakey rise and shine…27 RIP – announcing the ROAR model…27 get a grip…27 Big Rocks…35 emotionally intelligent or emotionally defunct?…37 master of my own mutiny…46 ethicability unleashed…52 weird mindset, wicked attitude…57 after dark activity…65 ROAR summation…69 Volume 3: slowly slowly catch a nichey…71 wakey wakey rise and shine…71 Big Rocks rolling…73 trendy turn on…76 karma sutra professional specialty…81 initiative rules! OK?…84 after dark activity…89 ROAR summation… 90 Volume 4: getting under your skin…93 slowly slowly catch a nichey… 93 what’s in a name?… 94 personal brand creation… 96 brand unstable?… 99 ‘Brand, Me’… everywhere!… 103 after dark activity… 105 ROAR summation… 106 Volume 5: raving referral lobsters rule!… 107 getting under your skin… 107 referral lobster net-kingdom… 109 ready to rave?… 117 dirty dancing with Big Rock lobsters… 119 fish nets!… 120 after dark activity… 121 ROAR summation…123 Volume 6: social savvy junkie… 125 raving referral lobsters rule… 125 why why why delilah?… 127 what a load of twaddle…131 building my network fast… to last … 132 high five junkie! …135 bust a gut daily work out… 145 after dark activity… 147 ROAR summation… 152 Volume 7: nurturing fuzz to get more buzz… 153 social savvy junkie… 153 cannon ball fun… 155 massage oil, not snake oil … 157 what’s all the fuzz about?… 159 mouse wrap… 160 after dark activity… 162 ROAR summation… 162 Volume 8: talking dirty to a saint when I’m a pure little devil…165 nurturing fuzz to get more buzz…165 dynamic three-way… 165 press send, receive jibber-jabber… 169 stunning straplines… 170 V going deep… 172 after dark activity…175 ROAR summation… 176 Volume 9: touch, touch and touch me again… 179 talking dirty to a saint when I’m a pure little devil… 179 we’re engaged!… 181 i like retaining you… 183 i love maintaining you… 187 after dark activity… 189 ROAR summation… 189 Volume 10: continual stimulation… 191 touch, touch and touch me again… 191 innovate everything!…192 trouble and strife… 195 forward to a stimulating future…197 after dark activity… 201 ROAR summation… 202 Volume 11: yes! yes!! yes!!!…205 continual stimulation…205 continual improvement…205 continual savvy and nous… 206 continual performance…209 after dark activity… 211 ROAR summation…212 Volume 12: XXX rated – tomorrow’s lawyer… 215 yes! yes!! yes!!!…215 XXX rated… 218 after dark activity… 225 ROAR summation…225 afterword… 229 what’s next pussycat?…229 get in touch…229 get naked…230 glossary…231 inspiration…233
Про автора
Hi! Welcome to the naked lawyer. I’m Chrissie Lightfoot, an entrepreneur turned solicitor(non-practising) turned entrepreneur and CEO of Entrepreneur Lawyer Limited. I am absolutely delighted to be your host and to have this opportunity to entertain you whilst sharing with you a new approach to ‘how to get more clients, sales, referrals, income, value, growth and success’. Whether you are a lawyer or not, if you have had dealings with the legal profession, or if you simply wish to try some refreshingly new ways of marketing, branding and selling yourself with a view to achieving more choice, change and control in your career and life, then the naked lawyer is an absolute must read for YOU! The lady doth protest too much, methinks? A bit of background I’m a lawyer (2009 newly qualified solicitor) and an entrepreneur. I’m also: * Designated blogger for the Law Society Gazette ‘In Business’ blog (regular contributor to the Law Society Gazette’s management section – UK); * Mentor for The Prince’s Trust ‘Million Makers Corporate Challenge’ (UK Yorkshire region); * Women’s enterprise ambassador (UK); * Past vice-chairman of the Federation of Small Businesses (Teesside Branch – UK); * A national award and prize winning researcher (UK); * A company prize winner; * Contributor to the book Big Rocks: Balancing Life & Work; * An innovator, rainmaker and sales legal coach; and * A woman on a mission dedicated to innovation in legal services provision and advising to benefit both lawyers and entrepreneurs. Feel free to check out my track-record and profile by Googling me or checking out my profile on Linked In; I’d welcome the opportunity to connect with you: http://linkedin.com/in/chrissielightfoot.
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