Seminar paper from the year 2009 in the subject Business economics – Offline Marketing and Online Marketing, grade: 1, 2, , language: English, abstract: 1. Introduction
In 1984, Michael Dell, a student from the University of Texas has found his own
company selling computers build together from stock parts. With the philosophy of
offering customers customized PC’s and selling these directly to them Dell’s company
became the biggest PC seller in the United States in 2000.1 Since in 1996 Dell started
to market his business predominantly over the internet. With this paper the author
wants to analysis the main company homepage, www.dell.com, from an effectiveness
perspective. On the following pages the reader will receive information about the
business objective, Dell’s business models, the audience profile, the web evaluation
and a competitor analysis. At the end the findings will be summed up in an overall
assessment and a conclusion with a recommendation will be given.
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